Threads Reaches 35 Million Users: A New Era in Social Media Growth

The Surge of Meta’s Threads and Bluesky

As of November 2023, Meta's Threads has witnessed an incredible influx of users, accumulating over 35 million signups in just a matter of weeks. Alec Booker, a spokesperson for Meta, confirmed this growth to The Verge, stating that Threads is currently experiencing "over a million signups a day." This rapid rise is particularly notable, considering that 20 million of these signups have occurred since November 14th alone. Previously, Instagram head Adam Mosseri mentioned that there were around 15 million signups within the two weeks leading up to this surge.

Competitive Landscape: The Rise of Bluesky

Amidst the success of Threads, another platform, Bluesky, has also gained significant traction. Earlier this month, Bluesky reported reaching 15 million users, and it has since continued to attract around a million signups per day, ultimately surpassing 22 million users. This kind of user growth indicates a healthy competition in the social media landscape.

Strategic Response from Threads

The growth of Bluesky has not gone unnoticed by Threads. Adam Mosseri acknowledged that recent updates to the Threads platform are influenced, at least in part, by Bluesky's user expansion. Some notable updates include:

• Custom Following Feeds: This feature allows users to tailor their news feeds based on those they follow, enhancing user engagement.
• Default Follows-Only Feed: Threads is experimenting with a setting letting users make a follows-only feed their default, potentially streamlining their social media experience.

Conclusion

The competition between Threads and Bluesky illustrates the dynamic nature of social media platforms in 2023. With Meta's Threads pushing to retain its growing user base while adapting to new functionalities and user demands, the coming weeks will be crucial for both platforms. Social media users are increasingly looking for innovative ways to connect, and it seems that these platforms are actively responding to meet those needs.