Epic Sweetens Unreal Engine Deal for Developers with Reduced Royalties

Epic Games Revamps Terms for Developers with Unreal Engine

In a significant move for game developers, Epic Games has announced improved terms under its new "Launch Everywhere with Epic" program. The company is reducing the royalty rate for games developed using Unreal Engine from 5% to an appealing 3.5%. This change is designed to incentivize developers to launch their games on the Epic Games Store on the same day they debut on other platforms.

Incentives Under the "Launch Everywhere with Epic" Program

Starting January 1, 2025, eligible games specifically published on Epic's platform will benefit from this reduced royalty structure. The goal is clear: Epic aims to bolster its store's library and competitiveness in an increasingly crowded marketplace.

Broader Implications for Game Developers

• Multiplatform Success: Developers can see significant financial benefits from the decreased royalty fees when launching games across multiple platforms, including consoles, PC, and mobile.
• Increased Revenue: By saving on royalty payouts, developers could retain more earnings from successful titles.
• Focus on Epic Store: Although games can be sold on other platforms, failing to list on the Epic Games Store will result in the reversion of the royalty rate to 5%.

Special Considerations for iOS Developers

Epic has made specific allowances for developers on iOS, temporarily waiving the simultaneous release requirement. This move acknowledges the Core Technology Fee imposed by Apple, which many developers face when using the App Store. Additionally, Epic has promised to alert developers four months in advance should there be any changes to this policy.

Existing Perks for Unreal Engine Developers

This new program builds on existing benefits for Unreal Engine developers, including:

• Royalty waivers on sales processed directly through Epic Games Store.
• No royalties owed until a game generates over $1 million in revenue.

Shifting Trust from Unity

In light of Unity's recent controversial pricing model changes, many developers are seeking more reliable and cost-effective alternatives. Epic's offer presents a compelling case for those considering Unreal Engine for their next project.

Conclusion

The "Launch Everywhere with Epic" program is poised to reshape developer strategies as they look to maximize revenue and platform reach. With fewer royalty obligations, better returns on successful launches, and the growing appeal of the Epic Games Store, developers have much to consider in the coming months.

For more information on this initiative and other Epic Games Store offerings, visit the official Epic Games website.