Discover Jony Ive's $3,000 Modular Jackets Collection

Introducing the Revolutionary LoveFrom and Moncler Modular Jackets

In an exciting development for fashion enthusiasts, preorders are now available for the groundbreaking modular jacket collection designed by the renowned Jony Ive, the former chief design officer at Apple. This innovative product emerges from the collaborative efforts of Ive's design firm, LoveFrom, and the prestigious French fashion brand, Moncler.

Pricing and Availability

The LoveFrom and Moncler collection boasts a range of jackets, each crafted with precision and style. Starting prices are set at:

• Parka: $2,440
• Field Jacket: $2,575
• Down Jacket: $3,115

While most white versions of these chic designs have already sold out, eager customers should act quickly as the jackets will begin shipping on October 10th. Vogue has already highlighted these stylish yet functional pieces as the "season’s most functional outerwear."

A Versatile Collection

The collection features three different shell jackets, each made from high-quality recycled nylon, that can be seamlessly connected to the core down jacket, available in white or yellow. Additionally, customers can choose from:

• Green Field Jacket
• Light Blue Parka
• Unreleased Dashing Orange Poncho

This modular system allows you to mix and match the jackets, offering versatility in styling similar to how Barbour jackets function. However, unlike traditional designs, there are no ordinary buttons in this collection. Instead, the jackets come with a unique button connection system designed by Ive himself.

Innovative Button Design

True to Jony Ive's legacy of innovation, the button design for these jackets involved extensive research. As detailed in a Vogue profile, Ive noted, "We conducted months of fastener and button research before beginning the design process."

Replacing the classic round button and slot mechanism is the revolutionary magnetic "duo button". This two-part fastener is crafted from aluminum, brass, and steel, allowing the base-layer pieces to connect seamlessly with the shells at five different points.

Unparalleled Craftsmanship

In another testament to quality, each jacket is crafted from a single piece of material. Moncler overcame the challenges of this ambitious design by sourcing special looms from Italy, enabling the creation of garments made from one folded fabric piece. According to Moncler, this innovative approach showcases their commitment to craftsmanship.

Global Launch and Retail Availability

If you wish to experience the LoveFrom and Moncler collection in person, select stores worldwide will feature these items starting this holiday season, coinciding with the October 10th shipping date. This could be the perfect gift for that "Apple lover who has everything" on your holiday shopping list.

Conclusion

With innovative designs, sustainable materials, and versatility at its core, the LoveFrom and Moncler modular jacket collection exemplifies modern luxury fashion. Keep an eye on this collection, as it's set to redefine outerwear this season.