Gmail’s Blue Checkmarks Launch on iOS and Android

Understanding Google’s BIMI Implementation in Gmail Mobile Apps

In a significant update for email marketers and businesses, Google has rolled out the Brand Indicators for Message Identification (BIMI) feature to its Gmail mobile applications. Previously, these verification marks were exclusive to the Gmail web client, limiting visibility for senders who had adopted this feature. With BIMI support now extended to mobile platforms, businesses can enjoy greater exposure and credibility in their email communications.

What is BIMI?

BIMI is an email authentication standard that allows organizations to display their logos beside their emails in the inboxes of recipients. This feature not only helps improve brand recognition but also enhances user trust, as it indicates that the email is legitimate and has been verified.

How BIMI Benefits Senders

• Increased Visibility: Emails sent from verified senders who adopt BIMI now appear more prominently in users' inboxes, drawing attention and increasing the chances of engagement.
• Enhanced Security: By verifying emails, BIMI helps combat phishing and spoofing attacks, protecting both senders and recipients.
• Trust Building: The presence of a brand logo next to the email can significantly enhance trust among recipients, making them more likely to open and interact with the message.

Common Mark Certificates: Expanding BIMI’s Reach

Alongside the BIMI rollout in mobile applications, Google is also supporting Common Mark Certificates (CMC). This new development allows a broader range of senders, even those without previous authentication capabilities, to utilize BIMI. This means more brands can take advantage of this feature, leading to further enhancements in email marketing and security.

Next Steps for Businesses

To leverage BIMI effectively, businesses should consider the following steps:

1. Implement DMARC: Ensure you have a properly configured Domain-based Message Authentication, Reporting & Conformance (DMARC) record in place.
2. Obtain a Verified Logo: Work with a trusted provider to secure your brand's logo that will be used with BIMI.
3. Stay Updated: Keep an eye on updates from Google regarding BIMI and its implementation to maximize the benefits.

Conclusion

The introduction of BIMI to Gmail’s mobile apps marks a significant advancement in email marketing. With the new Common Mark Certificates allowing greater accessibility, it's a prime opportunity for businesses to enhance their email strategies. By adopting these technologies, companies can improve their brand visibility, enhance security, and build trust with their audience.