Amazon Prime Members Save Big on Gas with BP Partnership

New Amazon Prime Perk: Fuel Savings at BP

Amazon Prime members can now enjoy an exciting new benefit – additional savings at the fuel pump. By linking your Amazon account with BP’s innovative loyalty program, you can save 10 cents per gallon every time you refuel at participating BP locations. This discount mirrors a similar offer by Walmart for its customers using the Walmart Plus program at Exxon stations, creating a competitive landscape for consumer loyalty programs.

How to Start Saving with Amazon and BP

To take advantage of this discount, you must consent to allow BP to collect some personal information in exchange for the savings. Although it's just one more loyalty program to join, the opportunity for savings during these times of escalating prices can be enticing. Here’s how you can get started:

• Link your Amazon Prime account with BP’s Earnify rewards program.
• Provide your phone number and agree to the terms and conditions.
• Start receiving your discounts every time you fuel up.

What’s in it for You?

Interestingly, while you may or may not need the BP Earnify app to redeem your discount, downloading it can have additional perks. For example, users who signed up have reported earning enough points for a complimentary BBQ Rib Sandwich at ampm! It’s not just about fuel savings; it adds a fun twist to customer engagement.

Future of the Discount Program

Looking ahead, Amazon has announced plans to expand this discount program by 2025 to include savings on electric vehicle (EV) charging, signaling a move towards greener energy options and catering to the growing EV market. This is particularly relevant as the demand for sustainable driving solutions continues to rise.

What Does This Mean for Amazon Prime Members?

This initiative seems to be aimed at making Amazon Prime even more appealing as subscription and streaming service costs continue to rise. Earlier this year, Amazon also added free food delivery through Grubhub to its Prime benefits, indicating the company’s overall strategy to enhance user experience and retention.

Growing Trend in Subscription Services

Analysts at CIRP have noted a significant increase in the number of Amazon shoppers who are also Prime members, rising from 50% in 2016 to approximately 75% today. This growing trend illustrates that the combination of loyalty rewards and subscription-based services can effectively attract and retain customers.

Conclusion

As customers seek every opportunity for savings in an increasingly expensive market, this new Amazon Prime benefit not only helps at the pump but reflects a larger trend of companies striving to enhance the value they provide to their members. As always, when engaging with loyalty programs, it’s essential to consider both the benefits and potential privacy concerns.