New Balance Celebrates the TR-808 Drum Machine with Special Edition Sneakers

The Legacy of Roland TR-808 and Its Impact on Music

The Roland TR-808 drum machine is a groundbreaking instrument that has shaped the sounds of hip-hop, electronic, and pop music since its release in 1980. Used by iconic artists like Run DMC and the Beastie Boys, the 808's powerful bass and unique sounds became synonymous with a genre that has influenced countless musicians worldwide.

New Balance Pays Tribute with the NB Numeric Tiago Lemos 808

In an exciting collaboration, New Balance is set to release the NB Numeric Tiago Lemos 808 sneakers as a tribute to the legendary TR-808. Scheduled for launch on August 8th, these sneakers will retail for $119.99, celebrating the deep-rooted connection between music and street culture.

Design Features of the NB Numeric Tiago Lemos 808

• Stitched Roland Logo: One of the most eye-catching features is the iconic Roland logo stitched on the tongue of the sneakers, signifying the collaboration's homage to the drum machine.
• TR-808 Keychain: The sneakers also include a tiny, non-functional TR-808 keychain, adding a playful touch that reflects the spirit of skateboarding and music.

Who is Tiago Lemos?

Tiago Lemos is a celebrated Brazilian skateboarder known for his creativity and style on the skateboard. His collaboration with New Balance reflects the brand's commitment to combining performance with cultural significance, appealing to both skateboarders and music enthusiasts alike.

The Cultural Significance of the TR-808

Love it or hate it, the TR-808 has transcended generations, becoming a cultural staple in music production. Its distinct sound has landed in tracks across various genres, showcasing its versatility:

1. Hip-Hop: Artists have used the 808's booming bass line to enhance their beats, creating some of the most memorable tracks.
2. Pop: Many chart-topping hits feature the TR-808, providing a catchy rhythm that resonates with audiences.
3. Electronic Dance Music: The machine has become a fundamental element in EDM, with producers incorporating its sounds into lively tracks.

Conclusion

The NB Numeric Tiago Lemos 808 sneakers are not just footwear; they symbolize the fusion of skate culture and musical heritage. Available starting August 8th, these sneakers are a must-have for fans of both skating and music.

Embrace the legacy of the TR-808 and the creativity of Tiago Lemos by getting your pair on release day!