Manchester City Launches Unique AI-Driven Kit Design Competition
Manchester City Football Club has introduced an innovative competition that invites fans to create the club's future kit design using artificial intelligence (AI). The winning design will not only be worn by the players during the 2026-2027 season but will also be available for fans to purchase, representing a novel approach in sports merchandising.
Collaboration with Puma and DeepObjects
The club has partnered with Puma to unveil a text-to-image uniform generator, powered by the AI company DeepObjects. This collaboration aims to blend technology with fan creativity, allowing supporters to play an active role in the design of their team's uniforms.
How to Participate in the Competition
Getting involved is straightforward:
- Create an account on the Puma AI Creator platform.
- Submit a prompt describing the desired look for the kit.
- Select a style for the AI to utilize, such as "abstract," "emotive brushstrokes," or "dream visions."
Once this is done, the AI tool will generate four distinct design options displayed on a virtual jersey, where participants can customize elements like collars, trim colors, and badges.
Credits and Contest Details
Participants are granted 15 credits to create their designs (one credit per generation). However, only two entries can be submitted for the contest, which concludes on December 20th. The selection of the winning design will be based on fan ratings, alongside input from experts at Manchester City and Puma.
Inspiration from Players
The club's players, including Ederson, Stefan Ortega, and Rico Lewis, recently utilized the Puma AI Creator to design a goalkeeper kit inspired by the net of a football goal. This makes it the first-ever AI-generated soccer uniform set to make an appearance on the pitch.
Controversial Timing for the Club
The exciting announcement comes at a challenging time for Manchester City, as they are currently facing scrutiny due to a poor run of form and are awaiting the outcome of an investigation into possible breaches of Premier League financial regulations.
Join the Design Revolution!
This unique initiative highlights Manchester City’s commitment to embracing modern technology while engaging their fanbase in a creative process. As a fan, this is your chance to influence the aesthetic of your favorite team's future kits—get your designs in before the deadline!
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