Thoughts on Launching a Legitimate Token: Insights from Coinlist CEO Raghav Gulati
According to a recent post on X, Raghav Gulati, CEO of Coinlist, shared valuable insights on the process of launching a legitimate token. In his remarks, he critiqued EigenLayer for missing an opportunity to effectively address this crucial aspect of the blockchain community.
Building Community Engagement
Gulati highlighted the necessity of fostering a sense of belonging among community members. To achieve this, he proposed organizing active internal sales exclusively for top community contributors, offering them significant discounts. This targeted group can range from 500 to 2,000 individuals and could even receive custom NFTs as symbolic shares in the token.
Fair Pre-Release Pricing for the Broader Community
Moreover, for the wider community, Gulati recommended providing a pre-release price that reflects fairness and transparency in the community round. Transparency, he stressed, is vital; companies must avoid any deceptive practices that could alienate potential supporters.
Addressing Key Questions
In his discussion, Gulati urged the community to openly address critical questions, including:
- Is there a secondary market for the token?
- Can locked token holders participate in staking?
- Is the community aware of any unusual market maker transactions?
Long-Term Token Vesting Strategy
Another significant point emphasized by Gulati was the importance of a sustainable token vesting strategy. He advised against unlocking 100% of the tokens on the first day. Instead, he urged the necessity for continuous token vesting, which would help ensure prolonged community engagement and trust.
Equity Distribution Considerations
In terms of equity distribution, Gulati stated that participants in community sales, as well as the community at large, should receive fair equity. However, whether investors and partners should also be granted equity remains a topic of debate.
Conclusion: A Call for Community-Centric Approaches
Raghav Gulati's insights serve as a vital reminder of the importance of a community-centric approach in token launches. By prioritizing transparency, fair pricing, and a sense of belonging among members, projects can foster trust and long-term success in the market.
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