Toyota Prius and RAV4 Rebranded: What's New for 2025

Toyota’s Name Change: A Fresh Identity for Prius and RAV4 Models

Toyota has made headlines with its recent redesign of the Prius for the year 2023. Now, in 2025, the automaker is not just revamping its iconic hybrid but also revamping its name. The 2025 Prius Prime will now officially be known as Prius Plug-in Hybrid. Similarly, the RAV4 Prime is also receiving a name simplification, becoming the RAV4 Plug-in Hybrid.

Understanding the Name Change

The primary aim of this name change, as outlined by Toyota, is to assist consumers in easily identifying the powertrain options available within the Prius and RAV4 lineups. This clarity is crucial in a market overflowing with various hybrid and electric vehicle options, enabling buyers to make more informed decisions.

New Features for 2025 Prius Plug-in Hybrid

Despite the name update, the specifications for the upcoming 2025 Prius Plug-in Hybrid remain mostly unchanged. The plug-in variant continues to boast a 13.6 kWh battery, which provides an impressive 44 miles of all-electric driving range, particularly on the SE trim.

The RAV4 Plug-in Hybrid, on the other hand, is equipped with an 18.5 kWh battery that offers a slightly lower EV range of 42 miles. One of the standout features of the RAV4 is its support for 6.6 kW charging speeds, allowing the vehicle to fully charge in about 2 hours when using a Level 2 charger. In comparison, the Prius takes approximately 4 hours for a complete charge.

Toyota’s Hybrid-first Strategy

Recently, Toyota has adopted a hybrid-first strategy, focusing on hybrid technology while taking a more cautious approach towards fully electric vehicles (EVs). Currently, the automaker has rolled out its first electric model, the bZ4x, but it has plans to diversify its electric lineup, including a potential rollout of a three-row electric SUV designed specifically for the US market.

Final Thoughts

The renaming of the 2025 Prius and RAV4 models signals Toyota's commitment to making its hybrid offerings more recognizable in a competitive market. As the automotive landscape evolves, these updates aim to simplify the consumer experience while keeping both models in line with contemporary trends in vehicle technology.

FAQs

Why is Toyota changing the names of the Prius and RAV4?

The name changes to Prius Plug-in Hybrid and RAV4 Plug-in Hybrid are aimed at helping customers easily identify different powertrain options offered by Toyota.

What are the charging times for the 2025 Prius and RAV4 plug-in hybrids?

The 2025 Prius Plug-in Hybrid takes about 4 hours to charge, while the RAV4 Plug-in Hybrid can charge in approximately 2 hours using a Level 2 charger.

What is Toyota’s strategy regarding electric vehicles?

Toyota is currently focusing on a hybrid-first strategy while being cautious with its rollout of fully electric vehicles. Future plans include releasing a three-row electric SUV for the US market.