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X logo and Unilever brand logos in relation to advertiser lawsuit.
Advertiser Boycott

X Drops Unilever from Advertiser Boycott Lawsuit Amid Controversies

X has dropped its lawsuit claims against Unilever for an alleged advertiser boycott, while continuing to target brands like CVS and Mars. The recent developments highlight ongoing tensions between ...

advertiser boycottCEO Linda Yaccarino addresses employees at X's all-hands meeting discussing key strategies.

Inside X's All-Hands: CEO Linda Yaccarino Addresses Major Challenges

In a recent all-hands meeting, CEO Linda Yaccarino of X motivated employees after suing major advertisers for an alleged illegal boycott costing billions. She emphasized X's focus on payments, shop...