Sky Bet to Donate £1,000 for Every Goal Scored to BHF for World Heart Day

Sky Bet and BHF Team Up for World Heart Day

This weekend, Sky Bet is set to make a significant contribution to the British Heart Foundation (BHF) by donating £1,000 for every goal scored across the EFL in honor of World Heart Day. The ambitious initiative could raise up to £100,000 and aims to inspire fans to learn CPR and enhance heart health awareness.

Key Highlights of the Initiative

• Campaign Launch: Initiated in May 2023, the Every Minute Matters campaign has reached a major milestone by encouraging 90,000 people to learn CPR through BHF’s online tool, RevivR.
• Goals that Matter: Each goal scored this weekend starts a chant for life—Sky Bet promises a significant financial contribution for each strike during matches.
• Improving CPR Skills: Despite high awareness, 45% of fans reported lacking confidence to perform CPR, highlighting a critical need for education and training.

Building Awareness and Saving Lives

World Heart Day, taking place on September 29, is a global event focusing on the prevention of heart and circulatory diseases—the leading cause of mortality worldwide. This campaign emphasizes the importance of obtaining CPR skills that can save lives during emergencies.

Impact of Every Minute Matters Campaign

The Every Minute Matters initiative aims to donate up to £3 million to the BHF, with goals to train 270,000 individuals on CPR—a number that could fill 3 Wembley Stadiums. So far, £520,000 has been raised, with funds being used to install additional community defibrillators and train the public in lifesaving techniques.

The Voice of the People - Footballers and Celebrities Join the Cause

Tom Lockyer, Luton Town captain and ambassador for the campaign, stated, "CPR is a vital skill that helped save my life and saves thousands more every year." The campaign not only raises funds but also aims to bridge the confidence gap by demonstrating that learning CPR is simple and can be done within 15 minutes.

High-profile personalities, including Vinnie Jones, have also joined the initiative, using their platform to advocate for essential CPR training.

The Bigger Picture - Heart Health Awareness

With over 30,000 out-of-hospital cardiac arrests annually in the UK—occurring approximately every 90 minutes—the emphasis on CPR training is ever-critical. Each minute that passes without the administration of CPR reduces the chances of survival by nearly 10%.

Engaging Fans for a Greater Good

This weekend's EFL fixtures will prominently feature campaigns encouraging fans to learn CPR. From matchday programs to perimeter advertising, the awareness drive will reach audiences across multiple platforms.

Community Efforts to Save Lives

The EFL's Chief Executive, Trevor Birch, echoed the importance of this initiative, emphasizing that EFL clubs play a pivotal role within their communities and can significantly contribute to public health through support for the BHF's endeavors.

Conclusion - Join the Fight Against Heart Disease

The collaboration between Sky Bet and the British Heart Foundation illustrates a powerful message: by participating this weekend, not only can fans enjoy thrilling football action, but they can also contribute to saving lives. Let’s kick off 'World Heart Day' with a goal beyond the pitch—one that resonates with every heart in the community.