Samsung Partners with Ashley Furniture for Smart Home Experience

Discover the Benefits of Smart Home Technology

Explaining the benefits of the smart home isn’t always easy; it’s more of an "if you know, you know" deal. However, this "aha" moment often comes when someone sees it in action. Samsung is testing this theory with its new partnership with Ashley Furniture, aiming to showcase how furniture and smart connected devices can harmoniously work together to enhance everyday living.

The Connected Home Experience at Ashley Furniture

According to a recent press release from Samsung, they are launching The Connected Home Experience powered by SmartThings at Ashley Furniture’s flagship store in Brentwood, Tennessee. This initiative aims to provide consumers with a hands-on experience that highlights how smart technology can integrate with home furnishings for a more comfortable, convenient, and enjoyable home environment.

Immersive In-Store Interactions

The showroom features several interactive vignettes, allowing shoppers to engage with smart devices through a Samsung Galaxy Tab S9 FE Plus. Users can control an array of devices including smart lights, plugs, shades, and more, simulating scenarios like Movie Night or Game Day. This interactive element aims to illustrate how specific routines can transform ordinary living spaces, such as enhancing a bedroom or den's ambiance.

Learning from Retail Innovations

Demonstrating smart home technology within its natural environment makes a lot of sense. While Ikea has occasionally highlighted smart features within its own showrooms, showcasing only its products, the Ashley Furniture showroom goes a step further.

Diverse Product Range

The Ashley Furniture showroom boasts over 200 products from various brands compatible with Samsung’s SmartThings platform. Featured brands include:

• Philips Hue: Exceptional lighting solutions for ambiance.
• Nanoleaf: Innovative lighting panels that offer customizable designs.
• Eve: Smart roller shades that enhance privacy and control.
• Kasa: A versatile range of smart home products.
• Aqara: Automated curtain drivers for ultimate convenience.

Samsung Smart Devices

The showroom also showcases Samsung gear, including:

• Samsung TVs: Featuring the Frame TV that resembles a piece of artwork.
• Music Frame: Combines aesthetics with functionality.

These devices come with built-in SmartThings hubs, enabling users to connect various smart devices. Moreover, Samsung TVs act as Matter controllers, allowing for the integration of any Matter-compatible device into your smart ecosystem, beyond what’s on display in-store.

Future Expansion and Online Experience

While The Connected Home Experience is currently exclusive to the Brentwood location, Samsung has also launched a new immersive connected home shopping experience on Samsung.com. The SmartThings Interactive Home allows users to explore different rooms digitally, demonstrating how devices seamlessly interact and enhancing the overall value of connected living.

Conclusion: Why Consider Smart Home Solutions?

The integration of smart technology into everyday life promises greater convenience, improved efficiency, and a more customized living experience. As demonstrated by the collaboration between Samsung and Ashley Furniture, experiencing these innovations in real-time can substantially impact consumer perception and enthusiasm for smart home solutions.

Are you ready to transform your home into a connected haven? Explore the possibilities today!