Alex Cooper Inks $125 Million Multi-Year Deal with SiriusXM

Call Her Daddy's New Era: Alex Cooper Signs Major Deal with SiriusXM

In a move that signals a new chapter for the popular podcast Call Her Daddy, host Alex Cooper has inked a lucrative multi-year advertising and distribution agreement with SiriusXM. While specific terms of the deal remain undisclosed, reports from Variety suggest that it amounts to an impressive $125 million and will last for just over three years.

The Shift from Spotify to SiriusXM

Call Her Daddy originally made its name as an exclusive podcast on Spotify, quickly rising to become one of the platform's most popular shows. However, earlier this year, Spotify broadened its podcast strategy, permitting the show to be distributed more widely. With this new agreement with SiriusXM, fans can breathe easy knowing that Call Her Daddy will still be available across various podcast platforms.

Expanding the Unwell Network

SiriusXM's agreement also encompasses advertising and distribution rights for programs on Cooper's Unwell Network. This move is indicative of SiriusXM's ongoing efforts to attract top talent and expand its podcast offerings.

Podcasting Trends: SiriusXM is Making Waves

SiriusXM's foray into podcasting is not an isolated incident; earlier this year, the company sealed a $100 million deal for the podcast SmartLess, previously under Amazon's umbrella. The company continues to position itself as a heavyweight contender in the podcasting space, joining ranks with outstanding shows like Pod Save America and Conan O’Brien Needs a Friend, both of which have secured significant deals in recent years.

Implications for the Podcast Industry

As streaming platforms continue to compete for the best podcast talent, the financial stakes are radically increasing. The move from Spotify to SiriusXM signifies a broader trend within the podcasting industry towards higher financial incentives, as companies seek to dominate listener share.

Conclusion: What’s Next for Call Her Daddy?

With Alex Cooper at the helm and a new lucrative partnership with SiriusXM, Call Her Daddy is poised for continued success. As the podcasting landscape evolves, fans can anticipate exciting developments in content and partnerships that make their favorite shows even more accessible.

Questions for Our Readers

What do you think about Alex Cooper's move to SiriusXM? Are you excited for the future of Call Her Daddy? Join the conversation in the comments below!