Revolutionizing Health: IdentifyHer's Peri Targets Perimenopause Tracking

Revolutionizing Reproductive Health: The Introduction of Peri at CES 2025

At CES 2025, a notable shift in reproductive health technology is on the horizon. While many wearable tech companies primarily focus on period tracking and fertility windows, health startup identifyHer is set to disrupt this trend with their innovative device, Peri. Designed to help users monitor and manage perimenopausal symptoms, Peri aims to provide valuable insights during a significant transitional stage in reproductive health.

Understanding Perimenopause

Perimenopause is the phase that precedes menopause, characterized by the ovaries gradually decreasing their hormone production, particularly estrogen and progesterone. This hormonal change often leads to a variety of symptoms, including:

• Mood fluctuations
• Irregular menstrual cycles
• Hot flashes
• Night sweats

The duration of perimenopause can vary widely, lasting from just a few months to approximately ten years, with an average period of four to eight years. The variability of these symptoms can often leave individuals feeling uncertain and seeking clarity.

Features of the Peri Wearable

The Peri device promises to deliver objective data on a user’s perimenopausal symptoms, lifestyle, and sleep patterns. According to the press release, it will also provide actionable insights to help users navigate the changes their bodies are undergoing. Unlike traditional wrist wearables, Peri adopts an innovative design resembling a pill shape, adhering to the torso where symptoms like hot flashes and night sweats are expected to manifest most accurately.

Innovative Technology Behind Peri

Heidi Davis, cofounder of identifyHer, mentioned that the specific sensors used in Peri will remain confidential until pre-orders commence. However, she emphasized that while the sensors themselves aren’t proprietary, the real advancement lies in the digital fingerprints developed over three years of research and development, collecting valuable sensor data from women experiencing perimenopause.

These digital fingerprints have been instrumental in creating algorithms that provide continuous monitoring of hot flashes and anxiety levels. Interestingly, one of the key takeaways from their research is that body temperature is not a reliable indicator of hot flashes—a common misconception. The team has also taken care to ensure that external factors such as exercise and warm weather do not skew the accuracy of the data.

A Focus on Accuracy

The decision to position the tracker on the torso, rather than limbs, was made after initial tests revealed that limb-based tracking couldn’t effectively identify the digital symptoms tied to perimenopause. This strategic pivot showcases the startup’s commitment to ensuring the highest level of accuracy in their readings.

Looking Ahead: What’s Next for Peri?

Despite the excitement surrounding Peri, it is important to note that its technology is yet to be proven upon its expected launch in mid-2025. Nevertheless, the push to enhance women’s reproductive health—a previously understudied area—marks a significant advancement within the industry. Other companies, such as Oura and Apple, have also explored women's health, with Oura working on pregnancy prediction and Apple launching a large-scale Women’s Health Study with the Apple Watch.

The Importance of Focusing on Women’s Health

As society acknowledges and addresses the gaps in women’s health research, identifyHer's Peri represents a crucial step forward. By bringing attention to the perimenopausal phase, the company aims to empower individuals with knowledge and tools to better understand and manage their health during a complex period of transition.

Stay tuned for updates on Peri’s launch and its potential to revolutionize how individuals experience and understand their reproductive health.