Roku Launches Free 24/7 Sports Channel Starting August 12

Roku Launches New 24/7 Sports Channel: Your Ultimate Sports Destination

Roku is set to make waves in the streaming world with the launch of its new 24/7 sports channel, the Roku Sports Channel, beginning on August 12th. This innovative channel aims to offer a diverse lineup of sports-themed content including live events and original programming, making it a go-to destination for sports enthusiasts everywhere.

Roku Sports Channel Overview

According to Joe Franzetta, head of Roku’s sports division, the Roku Sports Channel is designed as a “curated always-on channel” that guides viewers through a plethora of premium sports content available for free on The Roku Channel. With its sleek interface and user-friendly navigation, users can easily access a wide range of sports entertainment at their convenience.

Featured Content

• Major League Baseball: One of the highlights will be the Sunday Leadoff, showcasing live MLB games thanks to a broadcast deal Roku established with the league earlier this year.
• Formula E Racing: The channel will bring viewers the excitement of live Formula E races, ensuring high-octane entertainment.
• Boxing Matches: Fans can also enjoy classic boxing matchups, providing a nostalgic trip down memory lane.
• NBA G League: Minor league basketball games will be featured, highlighting up-and-coming talent.
• High-Stakes Poker: Entertaining poker events from PokerGO will add a different flavor for those who enjoy the thrill of the game.

Original Programming

The Roku Sports Channel will not just stop at live broadcasts; it will also introduce viewers to original shows that are sure to captivate audiences. Some of these include:

• NFL Draft: The Pick Is In
• WWE: Next Gen

Accessibility and Availability

For those eager to explore this new channel, it's exciting to note that the Roku Sports Channel will be accessible for free on various platforms, including:

• Roku devices and smart TVs
• The Roku channel website
• Roku mobile app on iOS and Android smartphones

Conclusion

The Roku Sports Channel is shaping up to be a thrilling addition to the Roku family, offering sports lovers a centralized location for their favorite live events and original content. As Roku continues to evolve and enhance its offerings, this new venture marks a significant step in the streaming landscape. Mark your calendars for August 12th and get ready to dive into the excitement!

For further insights and updates about Roku and its new offerings, stay tuned to our blog.