Ford Reduces Prices on BlueCruise Hands-Free Driver Assist Feature

Ford Reduces Prices for BlueCruise Driver Assist Feature

In a recent move aimed at enhancing accessibility and encouraging wider adoption of its advanced driver assistance technology, Ford has announced significant price reductions for its BlueCruise system. This change reflects the company's commitment to optimizing the driving experience and making it more affordable for consumers.

New Pricing Structure for BlueCruise

Starting now, the annual subscription fee for BlueCruise has been slashed from $800 to $495. Additionally, the monthly subscription option has also seen a reduction from $75 to $49.99. This new pricing structure provides a more budget-friendly option for those who want to experience the benefits of hands-free driving.

One-Time Payment Option

For drivers who prefer a one-time payment option, Ford is offering BlueCruise for $2,495. There is also a special deal for those ready to commit: a one-year purchase plan priced at $495. This offers substantial savings for consumers who are enthusiastic about adopting this innovative technology.

Embracing Hands-Free Driving

With these adjustments, Ford hopes to attract more customers to its BlueCruise feature, which allows drivers to operate their vehicles with minimal interaction. This system utilizes advanced technology, such as cameras and sensors, to provide a convenient and enhanced driving experience.

Conclusion

These new pricing changes are a strategic move by Ford to lead in the growing market of driver assistance technology. As hands-free driving becomes increasingly popular, Ford aims to make its BlueCruise feature more appealing and accessible to a wider audience. For more information about Ford and the BlueCruise system, visit the official website or contact your local Ford dealer.