Sky Bet Donates £1,000 for Every EFL Goal for British Heart Foundation

Score Goals, Save Lives: Sky Bet's World Heart Day Challenge

This weekend, as the excitement of the English Football League (EFL) takes center stage, an incredible opportunity arises to not only support your favorite teams but also to contribute to a noble cause. Sky Bet is set to donate a staggering £1,000 for every goal scored across the EFL, in celebration of World Heart Day. This initiative could potentially raise up to £100,000 for the British Heart Foundation (BHF).

The Every Minute Matters Campaign

Beginning with fixtures like Tranmere Rovers vs Salford City and Plymouth Argyle vs Luton Town, the action kicks off this Friday as teams prepare to hit the pitch for more than just points. Sky Bet and the BHF's 'Every Minute Matters' campaign marks a significant milestone, having inspired 90,000 individuals to learn CPR using the BHF's online tool, RevivR, since its launch in May—a number large enough to fill Wembley Stadium!

Bridging the Confidence Gap in CPR

Recent research highlights a concerning trend: while many football fans might encounter situations requiring CPR, a notable 45% feel unprepared to act in those situations. Luton Town captain and ambassador for the campaign, Tom Lockyer, emphasizes the importance of bridging this confidence gap, stating, "Learning CPR is straightforward and can be achieved in just 15 minutes. This weekend is not only about raising awareness but also funding training so that every community is prepared."

Supporting the BHF's Mission

So far, the Every Minute Matters campaign has raised £520,000. This includes £380,000 from the Sky Bet Play Offs and an additional £140,000 from August onwards due to Sky Bet’s pledge of £10,000 for every stoppage time goal during the EFL 2024-2025 season. Dr. Charmaine Griffiths, Chief Executive of the BHF, noted, "Every pound raised through this partnership will help place defibrillators in communities that need them while equipping fans with the necessary training to save lives."

The Importance of CPR Training

Statistics reveal an alarming reality: over 30,000 out-of-hospital cardiac arrests occur annually in the UK, equating to at least five every 90 minutes. Tragically, the survival rates remain low, often because bystanders lack the skills or confidence to act promptly.

Rallying Football Fans Towards a Cause

This weekend's campaign is not just limited to goal celebrations; it includes a widespread awareness drive across all EFL clubs through matchday programs, perimeter advertising, and social media outreach. EFL chief executive Trevor Birch noted that this initiative showcases how football can contribute to vital community health causes.

Join the Movement!

Fans are encouraged to rally behind their teams and help transform each goal into a lifeline. With every strike of the ball, opportunities emerge to significantly impact heart health in the UK. As the EFL matches unfold, each goal signifies not only a point scored but also a step towards saving lives. Let’s work together and make this World Heart Day unforgettable!

Learn CPR with RevivR

Don't miss out on the opportunity to become a lifesaver. Learn CPR in just 15 minutes by visiting RevivR and be ready to make a difference!