YouTube TV Announces Subscription Price Increase
This week, YouTube made headlines with an announcement that it will increase its subscription prices significantly, raising the monthly cost by $10. Effective January 13th, existing members will see their rate jump to $82.99. New subscribers who sign up now will also be subject to this price increase.
Subscriber Reactions to the Price Hike
As expected, this price hike has triggered strong reactions from YouTube TV subscribers. Many are employing the classic strategy of threatening to cancel their subscriptions in an effort to retain their current pricing. In a comment from a reader on Verge's original story regarding the price increase, one user expressed discontent, reflecting a common sentiment among subscribers.
Offers to Retain Current Subscription Rates
Support for this theory of staving off price increases has been noted in various online discussions. A Reddit thread, highlighted by 9to5Google, showcases several users who received offers to maintain the former subscription rate of $72.99 for an additional six months after initiating cancellation procedures. However, it is important to note that not all users experienced the same outcome; some reported that the offer was unavailable to them.
Successful Strategies for Retrieving the Old Price
Those who successfully retained their previous pricing often shared insights on social media. For instance, Jennifer Tuohy, a staff member at Verge, detailed her experience canceling through a browser on her computer. Here’s a brief overview of the steps she took:
- Logged into YouTube TV via a web browser.
- Navigated to Settings > Membership > Manage.
- Followed the prompts to cancel her subscription.
During this process, she was presented with an option to extend her current subscription rate.
Continued Reports of Price Extension Offers
As of recent updates, Reddit users are still reporting in real-time about their experiences with extension offers. The anecdotal evidence suggests that engaging with the cancellation process could be worthwhile for many trying to avoid the upcoming price surge. Whether this is a long-term solution or just a temporary fix remains to be seen, but it certainly provides some immediate relief to cost-conscious subscribers.
Conclusion
With the upcoming price increase looming, YouTube TV subscribers should stay informed and explore their options. The current discussions online suggest there may be ways to negotiate and extend the old pricing temporarily. It’s always best to act quickly given the changing circumstances, as the deadline for the current pricing fast approaches.
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