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Essais de Temu : nouvelles listes de produits boostées pour rivaliser avec Amazon
Temu, le détaillant ultra-abordable, teste un système de publicité pour les commerçants, similaire à celui d'Amazon, permettant aux vendeurs de payer pour une meilleure visibilité sur la plateforme...
Apple nie que les enregistrements Siri conduisent au ciblage publicitaire
Apple a fermement déclaré que les données de Siri ne sont pas utilisées pour la publicité ou les profils de marketing. Cela fait suite à un règlement de poursuite impliquant les enregistrements Sir...
Walmart acquiert Vizio pour 2,3 milliards de dollars afin d'améliorer sa stratégie publicitaire
Walmart a officiellement acquis Vizio dans le cadre d'un accord de 2,3 milliards de dollars visant à renforcer son activité publicitaire. Cette décision soulève des inquiétudes en matière de protec...
Taco Bell Lance la Tournée Live Más Drive Thru Cam pour les Fans
Taco Bell lance sa tournée 'Live Más Drive Thru Cam', permettant aux fans de capturer leurs moments de drive-thru et d'être mis en avant dans la campagne publicitaire du Big Game. La tournée commen...
OpenAI Explore les Options de Publicité pour les Produits d'IA
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Le procureur général du Texas, Ken Paxton, a lancé une enquête sur de possibles problèmes anticoncurrentiels concernant les annonceurs qui font le boycott des plateformes de médias sociaux détenues...