Ford Extends Free At-Home EV Charging Promotion Until 2025

Ford Extends Power Promise Initiative: A Boost for Electric Vehicle Buyers

In an exciting move for electric vehicle (EV) enthusiasts, Ford has announced an extension of its “Power Promise” initiative, originally launched in October 2023. This program, designed to simplify the ownership experience for new Ford EV buyers, now runs through March 31, 2025. This extension provides customers with more time to benefit from the promotional offer of a free home electric vehicle charger, along with installation services for new purchasers of select models.

Details of the Power Promise Promotion

The Power Promise initiative includes:

• A complimentary home charger with standard installation.
• 24/7 customer support to address any charging inquiries.
• Complimentary roadside assistance for peace of mind.

Ford’s extension comes on the heels of a remarkable quarter for the automaker, particularly in EV sales, as highlighted by Ford spokesperson Susannah Evans.

Record Sales Figures for Ford EVs

Ford has reported a record-breaking performance in their EV segment:

• The Mustang Mach-E saw a 27% sales increase, selling 51,745 units in 2024.
• The F-150 Lightning sales surged by 39%, totaling 33,510 units.
• The E-Transit experienced a staggering growth of 64%, with 12,610 units sold.

The Mustang Mach-E's sales reached an all-time high in the fourth quarter, with 16,119 units sold, securing its position as the second-best-selling electric SUV in the US, trailing only behind the Tesla Model Y. In total, Ford delivered 97,865 pure electric vehicles in 2024, although this number still falls short of General Motors, which delivered 114,400 EVs.

Customer Satisfaction Reports

Ford’s commitment to customer satisfaction has been evident in the response to their Power Promise initiative. Stacey Ferreira, Model e retail director at Ford, highlighted positive feedback on LinkedIn, reporting an impressive average timeframe of 11 days from quote to installation for home chargers. Moreover, approximately 85% of installations were categorized as standard, allowing most customers to avoid additional costs.

Conclusion

The extended Power Promise initiative reflects Ford's dedication to enhancing the EV ownership experience and supporting the increasing demand for electric vehicles in the US market. With complimentary offerings like home chargers and exceptional customer support, Ford is positioning itself as a leader in the electric vehicle segment.