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Texas Attorney General Ken Paxton discusses advertising boycott.
advertising

Texas Demands Advertisers Fund Elon Musk's Ventures

Texas Attorney General Ken Paxton has initiated an investigation into possible antitrust issues regarding advertisers boycotting social media platforms owned by Elon Musk. The state argues this boy...

advertisingAmy Lanzi discussing the impact of influencers on advertising strategies.

Influencers Transforming Advertising: Insights from Digitas CEO Amy Lanzi

Join Digitas CEO Amy Lanzi as she discusses the shifting landscape of advertising, highlighting the rising influence of creators and how AI is automating influencer marketing. Learn about the evolv...

AdvertisingMozilla logo related to advertising and privacy initiatives

Mozilla's Vision for the Future of Advertising and Privacy

Mozilla President Mark Surman outlines steps to overhaul the broken online advertising industry, combining business practices, technology, and public policy. Discover Mozilla's comprehensive plan b...

Ad FraudGoogle executives discuss ad safety and fraud prevention in advertising ecosystem.

Google Defends Ad Ecosystem as Safe Rather Than Anticompetitive

In a legal defense, Google argues that its closed advertising ecosystem enhances user security and combats ad fraud, countering DOJ claims of anticompetitive behavior. Key executives shared insight...

AdvertisingThreads app screenshot showing 'Sponsored' badge next to advertiser's name.

Ads Coming to Threads: Meta Prepares for Sponsored Content

Despite no ads being tested yet in Threads, Meta is laying the groundwork with a new 'Sponsored' badge. Threads chief Adam Mosseri hinted that advertisement integration is on the way, possibly by n...

advertisingGoogle sales representatives advising on ad targeting strategies for teens

Google Sales Reps Suggest Targeting Teens Despite Ad Policies

Amid reports from AdWeek, Google sales representatives allegedly advised ad buyers on reaching teens by targeting unknown users, contradicting company policies. The potential breach raises concerns...