Amazon Echo Products That Failed to Gain Traction
In the past decade, Amazon has constantly innovated its Echo line in an attempt to showcase the full potential of the Alexa smart assistant. Despite launching several creative and experimental products, many of these Echo spinoffs did not resonate with consumers and were ultimately discontinued. Here’s a look at some of the most notable Echo products that failed to find their footing.
The Echo Look: A Fashion Assistant Gone Awry
Released in 2017, the Echo Look was designed with a built-in camera and LED lighting, allowing users to capture photos in various outfits. Although it aimed to utilize machine learning and fashion expertise to provide style advice, it was met with privacy concerns and high price point of $199.99. Amazon discontinued the product in 2020. Should Amazon resurrect it? No, the functionality was unnecessary.
The Echo Tap: A Bluetooth Speaker with a Twist
The Echo Tap, launched as the first portable smart speaker from Amazon, required users to press a button to engage Alexa. Priced at $130, it struggled in competition as an always-in-listening model. It was discontinued in 2018 after just two years. Should Amazon resurrect it? Yes, not every device needs to be always listening.
Echo Buttons: A Short-Lived Gaming Innovation
Debuting in 2017 as part of Amazon's "Alexa Gadgets," the Echo Buttons were intended for fun group trivia games, but they never gained popularity amidst a saturated gaming market. They were discontinued after a few years, leading us to believe that gaming functionalities for smart speakers weren't in high demand. Should Amazon resurrect it? No, we’ve since found better gaming solutions.
Echo Spot: A Discreet Smart Alarm Clock
The Echo Spot, released in 2017 with a small screen for video calls and smart clock functions, offered a more discreet option than its bigger sibling, the Echo Show. Despite its utility, it suffered from privacy concerns and was discontinued in 2019. However, it saw a revival in 2024 without the camera. Should Amazon resurrect it? It already has returned but without the camera.
Echo Connect: A Bridge to Landline Calls
The Echo Connect launched in 2017 and aimed to integrate Echo devices with landline calling capabilities. It was discontinued as newer models encompassed similar features. Should Amazon resurrect it? Yes, it could benefit users who are less tech-savvy.
Echo Plus: A Smart Home Hub that Missed the Mark
Launched in 2017, the Echo Plus served as a smart home hub but fell short due to lack of support for Z-Wave technology, which impacted its marketability. Should Amazon resurrect it? No, there are better smart home solutions available now.
Echo Wall Clock: A Glorified Timer
Announced in 2018, the Echo Wall Clock aimed to provide a visual representation of timers but ultimately faced limitations that led to discontinuation. Should Amazon resurrect it? No, its appeal was too limited.
AmazonBasics Microwave: Alexa in the Kitchen
Designed to connect with Echo devices, the AmazonBasics Microwave allowed users to control cooking via voice commands. However, it was released more as a marketing tool for Alexa than as a useful kitchen appliance, leading to its discontinuation. Should Amazon resurrect it? No, but an Alexa-equipped air fryer would be appreciated.
Echo Input: A Complex Reinvented Speaker
The Echo Input aimed to connect existing audio speakers to Alexa but proved redundant as subsequent Echo devices could perform the same function. Should Amazon resurrect it? No.
Echo Link and Echo Link Amp: Audio Competitors
The Echo Link and Echo Link Amp both provided music streaming functionalities targeted at audiophiles but could not outshine existing high-quality audio solutions such as Sonos. Should Amazon resurrect them? No, they're best left behind.
Echo Dot with Clock: A Best-Seller without a Future?
The Echo Dot with Clock, known for its four-digit LED display, was a favorite among consumers but was discontinued in 2024. While there are ongoing conversations about its functionality, should Amazon resurrect it? Yes, a clock without a display may be undesirable.
Echo Loop: A Discreet Wearable Assistant
The Echo Loop smart ring, though innovative, was poorly received due to its quiet speaker and limited battery life. Should Amazon resurrect it? No, there are superior alternatives to smart rings.
Echo Flex: Alexa for Every Room
The Echo Flex plugged directly into outlets to extend Alexa's reach within the home. Despite its affordability, it faced competition from more capable Echo Dot models, leading to its discontinuation in 2023. Should Amazon resurrect it? Yes, but it should encompass all functionalities that modular accessories offered.
Conclusion
Amazon's attempts to diversify its Echo product line have faced numerous challenges, leading to the discontinuation of several innovative devices. While some products may not warrant a comeback, others could benefit from a second chance with enhancements based on consumers' needs and preferences.
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