Netflix's NFL Christmas Day Streaming Breaks Records with Nearly 65 Million Viewers

Netflix Shatters Streaming Records with Historic NFL Games on Christmas Day

In a groundbreaking move, Netflix achieved remarkable viewership milestones during its live broadcasts of NFL games on Christmas Day. The ratings from Nielsen have crowned these games as "the most-streamed NFL games in US history." With record performances from teams like the Kansas City Chiefs and the Pittsburgh Steelers, they garnered an impressive 24.1 million average minute audience (AMA). Meanwhile, the game featuring the Houston Texans and the Baltimore Ravens peaked at 24.3 million AMA, bringing the total to nearly 65 million viewers across both games.

Netflix's Performance Under Pressure

Following a hiccup last month during the much-anticipated boxing match between Mike Tyson and Jake Paul, where over 60 million households tuned in, Netflix put its systems to the test once more. Fortunately, the platform successfully held up against the heavy traffic during the NFL games complemented by star-studded performances from Mariah Carey and Beyoncé.

Beyoncé Bowl Halftime Show Replay

In a move to capitalize on this festive engagement, Netflix has confirmed the addition of a standalone replay of the "Beyoncé Bowl" halftime performance to its service later this week, following its astonishing live viewership of 27 million viewers—the game’s peak performance.

Future of NFL Broadcasts on Netflix

The NFL's lucrative broadcast deal ensures that Christmas Day games will grace Netflix for at least the next two years, solidifying its presence in the sports streaming arena.

NBA's Significant Viewership Despite Competition

Interestingly, this year posed a unique challenge for the NBA, which typically hosts basketball games without the overshadowing presence of NFL matches during the holiday. Despite the heightened competition from Netflix's NFL broadcasts, the NBA proudly reported the "most-watched Christmas Day in five years," with an average of 5.25 million viewers per game in the U.S. This data reflects a significant 84 percent increase in overall viewership compared to the previous year.

A Glimpse at NFL's Viewership Metrics

On a related note, the NFL offered a preliminary view into the viewership of its games, indicating that the matchup between the Kansas City Chiefs and the Pittsburgh Steelers had rapidly climbed to the rank of the second most popular live title on Netflix. During this peak, one-third of Netflix’s viewers were engrossed in this exhilarating game.

Conclusion

Netflix’s ability to break viewership records on Christmas Day not only showcases its growing dominance in live sports streaming but also sets a strong precedence for future broadcasts. As the platform continues its foray into live sports, audiences can look forward to an exciting evolution in entertainment options during major events.