Leica M Edition 70: 70th Anniversary Platinum-Plated Film Camera for Collectors

Leica Celebrates 70 Years of M Rangefinder Cameras with Exclusive M Edition 70

Leica is marking a significant milestone in the world of photography—the 70th anniversary of its iconic M rangefinder camera. For this momentous occasion, the brand has unveiled a luxurious gift, albeit at a staggering price, aimed at affluent photography enthusiasts.

The Pricey Package: What’s Inside the M Edition 70?

Limited to just 250 units worldwide, the Leica M Edition 70 comes with an eye-watering price tag of $22,995. This exclusive set features:

• A platinum-plated Leica M-A 35mm film camera.
• A matching 50mm APO-Summicron-M f/2 lens.
• A metallic film container, also platinum, containing a roll of black-and-white film.

This combination presents not just a camera but a statement piece for collectors and enthusiasts alike, blending luxury with the passion for photography.

A Celebration of Legacy

The M Edition 70 beautifully commemorates the launch of the Leica M3 in 1954, the first in the M series and a camera that has defined the rangefinder aesthetic ever since. Leica has continuously honored the M3 and its heritage, with past limited editions like the Leica M Edition 60 released in 2014, celebrating 60 years of the M3.

The Features of M Edition 70

The M Edition 70 opts for a more traditional approach compared to its predecessors, such as the M Edition 60 which excluded the rear LCD screen to mimic a classic film experience. Instead, it reintroduces the Leicavit fast winder, an accessory known from the golden age of film photography.

What is the Leicavit?

The Leicavit is an alternate bottom plate that allows the photographer to advance film discreetly with their left hand, enhancing the shooting experience by speeding up the process. Although not widely adopted, it remains a favorite among Leica purists who appreciate its historical significance and practical benefits.

The Future of Leica's Offerings

The introduction of the M Edition 70 could also serve as a precursor to the potential revival of the Leicavit as a standard accessory in future models. Just as the M Edition 60 paved the way for digital cameras without screens, this new edition might inspire more innovations grounded in tradition.

Conclusion

The M Edition 70 exhibits Leica’s dedication to craftsmanship and its rich history in the photography world. While its price may seem excessive, it is a reflection of the luxury market and the brand’s unique position within it. For keen photographers and collectors, it presents yet another opportunity to own a piece of Leica's legendary legacy.

As Leica continues to innovate, it will be intriguing to see how future products will integrate the old traditions with modern technology.