Disney Plus and Hulu Drop Apple Sign-Ups for New Subscribers

New Subscription Policies for Disney Plus and Hulu on iPhone

Disney Plus and Hulu have recently updated their subscription policies for iPhone users, as reported by MacRumors. New and returning subscribers will no longer be able to sign up directly through the apps on their iOS devices. Instead, users are directed to complete their subscriptions via the respective websites. This change marks a significant shift in how these popular streaming services manage subscriptions through Apple's platform.

What Happens When You Try to Subscribe?

Out of curiosity, I attempted to log into my Disney Plus account using the iOS app. Upon entering my email and password, a message appeared stating: "Unfortunately, this app doesn’t support in-app sign up. Finish setting up your account on the website. Create and manage your account at disneyplus.com/next." Similarly, those attempting to log into Hulu without an active subscription are also redirected to the Hulu website.

Reasons Behind This Change

While the exact reasons for this decision remain unclear, it is presumed that Disney and Hulu are aiming to prevent Apple from taking a percentage of new subscription revenues generated through their apps. By requiring users to subscribe through a web browser, Disney and Hulu can retain more control over their earnings.

Impact on Existing Subscribers

For current subscribers who are being billed through Apple, there’s no need for concern. Disney has stated that existing users will continue to be billed through Apple despite the changes in new subscription processes.

A Trend in Streaming Services

This development isn’t unique to Disney Plus and Hulu. In fact, several major streaming services have already adopted similar subscription models:

• Netflix: Back in 2018, Netflix ceased allowing users to subscribe through its iOS app and later cut off Apple billing for legacy subscribers earlier this year.
• Spotify: Spotify has also taken a stand, no longer permitting subscriptions through its iOS app. In the app, the company notes with a cheeky message, "we know, it’s not ideal." This highlights an ongoing trend where streaming services are opting out of in-app purchases to avoid hefty commission fees.

Looking Ahead

As Disney Plus and Hulu adjust their subscription strategies, it remains to be seen how this will affect user engagement and sign-up rates in the long term. Streaming services continue to evolve rapidly, and consumers can expect more changes and updates as companies navigate their relationship with major platforms like Apple.

For users looking to subscribe to Disney Plus or Hulu, be sure to visit the respective websites to create or manage your account, ensuring you keep up with the latest additions to your favorite streaming content.